Social networking site MySpace is to launch a targeted ad platform that will allow advertisers to place Internet Advertising.
Called SelfServe, the system appears to be similar to Google‘s AdSense and is aimed at small businesses, bands, politicians and others.
It will enable advertisers to purchase and create ads, as well as track their performance across the MySpace network.
Representing yet another advance in the field of internet advertising, the system is being billed as the first platform to give small businesses customised tools so that they can provide targeted display ads on a social media site.
“SelfServe by MySpace leverages our industry-leading ad targeting platform, enabling anyone to create meaningful business and promotional campaigns through the vast friend networks they’ve built on the MySpace platform,” said Michael Barrett of MySpace owner Fox Interactive.
“Targeting is for everyone – from the smallest band to the biggest brand – now MySpace provides a solution for anyone looking to advertise on the most trafficked site in the country.”
Social networks such as MySpace and Facebook are growing rapidly and provide an excellent opportunity for online marketers.
Facebook recently underwent a change so that companies such as Amazon could embed applications on the website’s pages.
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Online Advertising News posted on 06/11/2007 08:51:10
