Archive for the 'Social Network' Category

Chris Alden, Michael Birch, Reid Hoffman and Esther Dyson at Zeitgeist ‘07

Mini USA, the American branch of BMW’s Mini Cooper line, tracks everything being said about its brand everywhere on line — in blogs, discussion groups, forums, MySpace pages and much more — then uses what it learns to guide advertising campaigns.
At Hewlett-Packard, 50 executives log into their individual blogs each morning to join the ongoing [...]

How to use word of mouth marketing techniques to create a buzz

Social media literature produced by Alex Wong from Charles … less Sturt Uni, Australia. Can be contacted via email wah17@yahoo.com

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