Archive for July, 2008
Mini USA, the American branch of BMW’s Mini Cooper line, tracks everything being said about its brand everywhere on line — in blogs, discussion groups, forums, MySpace pages and much more — then uses what it learns to guide advertising campaigns.
At Hewlett-Packard, 50 executives log into their individual blogs each morning to join the ongoing [...]
A new global middle class is rising up from poverty in emerging economies around the world, providing competition for labor and resources, but also enormous promise for multinationals that tailor products and services to the burgeoning ranks of first-time consumers, according to Wharton faculty and analysts.
Coca-Cola’s newly appointed chief executive Muhtar Kent sees this market [...]
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